Movember: the moustache battle begins

Prostate cancer patient groups around Europe are marking Movember with activities bringing awareness, raising money and urging action.

In Sweden, Europa Uomo’s member organisation Prostatacancerförbundet is running its annual “Mustaschkampen” (moustache fight) campaign, collaborating with 27 local associations and 500 companies and organisations. For those who do not grow a mustache themselves to mark the day, there are fake moustaches for sale – this year modelled, in striking publicity, by women boxers.

One of the images of moustached women boxers in the Mustaschkampen campaign

More than 400 activities are planned in Sweden throughout the month, including radio chats, memorial events for the deceased and publication of a celebrity recipe book. The target this year is to exceed the €1.2 million raised last year.

The Latvian patients’ association joined with the Latvian Association of Urologists in a “Power is at the Roots” Movember campaign, revolving around images of men and trees. Images and messages will be on information monitors at the Riga Medical Centre and an event is planned at the Adazi Military Base.

In Poland, Movember Polska has released a Movember song and video and coordinated a series of research events across the country. Healthcare company SymPhar is offering free medical consultations and PSA tests for men over 45.

Let us know about Movember activity in your organisation and your country. Email: europauomo@skynet.be

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